The Goodness Podcast was launched in January 2020 with the goal of celebrating the inspirational stories of women living in the Middle East. It highlights tales of triumph over tragedy, stories of resilience, and ones of survival, all while imparting valuable advice and lived experience to its listeners. Hosted by Goodness co-founder Noor Tehini, it follows the brand’s overarching mission of fostering an honest and real conversation around the topics that matter the most to the women of this region.